Peet’s Coffee was looking for help redesigning their website, but we saw an opportunity to do more than refresh the visuals. The existing site functioned as a basic storefront and didn’t reflect the heart of the brand. We designed a site for them that showcased the craft, care, and quality behind everything Peet’s does. Through immersive in-store and
off-site photo shoots, original content creation, extensive writing, user journey research, and a full-scale redesign, we transformed the digital experience to align with the brand’s values and elevate the customer journey. The new homepage launched in April, and early feedback from the Peet’s team has been overwhelmingly positive, with SVP of Brand & DTC Jessica Buttimer saying, “You guys are true pros. Thank you for breathing life into the site and being so great to work with.”